About us
Principia Mentis builds ChangeMaker® — the transformation management platform that treats human motivation as engineering, not an afterthought.
At a glance
Founder
Alexander researched brain mechanisms under danger and uncertainty at Oxford and Harvard. His work on reinforcement learning — now a foundation of modern AI — was published in Science and profiled in the New York Times. As a leadership member of McKinsey's European Automotive & Organization sector, he designed transformations in high-tech, automotive, and chemicals — then built ChangeMaker® to embed what actually makes them succeed.
Read the scienceLeadership
Our team brings together behavioural researchers, former consultants, enterprise PMOs, and software engineers. Additional team profiles are being published — reach out to meet the people who will partner with you.
Founder & Managing Director
Neuroscience researcher at Oxford and Harvard. Published in Science. Former McKinsey leadership member for European Automotive & Organization — designed large transformations in high-tech, automotive, and chemicals.
Location
Principia Mentis GmbH is headquartered at Paradiesstraße 9–10, 80538 München. We serve international corporations, upper-Mittelstand companies, Private Equity portfolio companies, and global consulting firms.
Get in touchA 45-55 minute live demo tailored to your program. We'll show you ChangeMaker in context — with your structure, your data logic, your KPIs.